The peer-to-peer economy – understanding rights & responsibilities

With the ever growing use of online and mobile technology, innovative ways of buying and selling goods and services have emerged, bringing people together in new and exciting ways. The peer-to-peer economy, also called the sharing economy or collaborative economy, is the name given to this rapidly developing marketplace. Through a mixed-method approach, which included … Continue reading The peer-to-peer economy – understanding rights & responsibilities Read more

Workplace mental health and wellbeing – a breakthrough

There is a growing interest in creating and sustaining ‘mentally healthy’ workplaces, with known benefits in lower levels of sickness and absence, higher productivity, and higher retention levels. But what is a ‘mentally healthy’ workplace and how do you know how your workplace stacks up? Instinct and Reason has helped to move this agenda on … Continue reading Workplace mental health and wellbeing – a breakthrough Read more

Pasta Cooked Better Every Time

instinct and reason conducted a mixed method study to uncover how Barilla could acquire new market segments. The use of focus group discussions with non-users, a short online community where cooking and shopping experiences were shared, a reconvened group to shortlist the b attributes for the marketing experiment led into a marketing experiment using discrete … Continue reading Pasta Cooked Better Every Time Read more

How Many Want To Fly?

instinct and reason worked on a project in 2015 that uses a marketing experiment to predict demand for international flights out of Canberra.  We tested different ‘hubs’, number of flights per week, time of day, parking costs and ticket costs relative to Sydney and Melbourne ticket costs and most importantly, brand of airline. With almost 1 … Continue reading How Many Want To Fly? Read more

Three Capes Track: Australia’s premier coastal bushwalking experience

instinct and reason team members David Donnelly and Eric Wu recently completed a project for the TAS Parks and Wildlife Service involving discrete choice modelling. Read more