Head of Australian Consulting – based in our Sydney office
David is a co-owner and director of instinct and reason, with a range of prestigious clients here and overseas. He consults at very senior levels within both private, government and not for profit organisations and has over 18 years experience.
David is a graduate in Business with a major in Marketing from the Elton Mayo School of Management at the University of South Australia. David has also studied Science at Flinders University and undertaken postgraduate studies in Sociology at the Australian National University. Following University he worked with the Office of Government Information and Advertising (federal) and then in the market research industry for more than fifteen years where he established the largest social research group in Australia.
One of David’s specialisms is the understanding of current and future trends impacting the ability of businesses to make sustained profits. instinct and reason track 15 interlinked trends that impact organisations internally or externally, (including staffing, performance, innovation, product development and customer interface/sales). The 15 trends include the intergenerational shift (ageing population); work life imbalance; and the rising attention deficit.
David assists organisations understand the ways they can effectively position themselves. To this end he has been involved in corporate brand positioning and communications research work with Heart Foundation, CBA, the global brand for Australian Education International, Mirvac, Macquarie Graduate School of Management, Brand Australia with the Tourism Australia and Employment National, Defence, financial services, insurance and health.
Due to his experience running the largest social research group in Australia, he now leads a team who use well established methods for understanding staff and consumer behaviour. They also use some of the most sophisticated mathematics and modeling techniques for predicting factors impacting behaviour.