Sally Faedda (Phd)

Head of International Research – based in our London office

Sally is a co-owner and director of instinct and reason with 23 years research experience. She consults at senior levels, with particular authority and passion in using advanced analytical models to solve business problems from pricing issues to development of actionable segmentations.

She steers the continual development of in-house analytical predictive products such as our demand forecaster, price optimisation simulators, product configuration optimisers, location optimisation models.

Sally has a PhD in Psychology, starting her career as an academic and research social scientist, with a publication record behind her. She is QPMR accredited with the Australian Market & Social Research Society (AMSRS) and a member of the Market Research Society in the UK, and is formally registered as a Psychologist.

Sally has extensive experience internationally, across a wide variety of business sectors – financial institutions and insurance, telecommunications, agribusiness, social & government, consumer goods, pharmaceuticals, alcohol & beverages, industrial and manufacturing –  and currently leads a small team in the UK office conducting local and international research.