SafeWork NSW in 2016
Instinct and Reason worked with SafeWork NSW in 2016 to develop the safety subsidy campaign. The research involved focus groups across NSW and a quantitative strategic choice model which determined the optimal settings for the financial subsidies. The ‘carrot’ approach to workplace safety for Quad bikes appears to be proving a success with farmers. The strategy of working with NSW Farmers to promote safety is also paying dividends.