Our inspiration for fresh, ‘real’ and relevant insights comes from two sources –
We have adapted our approach to ‘research’ much like people are cognitively and emotionally structured. As humans, consumers draw on their rational self and their intuitive self. We think (rational decisions), and we feel (intuitive decisions).
We have built tools and methods that tap into both aspects of this human psyche, so we can best extract real consumer understanding of what drives behaviours, choices, needs, aspirations…
This has created an approach to research that draws heavily on both divergent (often involving instinct) and convergent (usually involving reason) techniques.
Learn more – see What We Do and How We Do It.