INSIGHT & STRATEGY TACTICAL RESEARCH FORESIGHT & TRENDS DECISION SUPPORT TOOLS ADVANCED ANALYTICS

what inspires us

There are lots of agencies who may do WHAT we do.
Our clients work with us for HOW and WHY we do it.
This is the fabric of the instinct and reason culture,
our DNA, and what we are all about.

BE INTUITIVE    |    BE RIGOROUS
BE INNOVATIVE    |    BE RELEVANT
BE INGENIOUS    |    BE REMARKABLE
BE INSTINCT    |    BE REASON

who we work for

instinct and reason has worked extensively for the private & public sectors over its entire history.
Some of our clients...

in the spotlight

View our research insights

WE ARE THE MILLENNIALS WE ARE THE OVER 55s

our locations

Offices in 3 continents
True Global Reach with Local Expertise.
We have conducted work in over 35 countries and counting...