Rob Mercer
Head of Consulting – Canberra
Rob is head of the Canberra office and over the last 15 years at instinct and reason, has provided research and marketing services for most Australian Government agencies, as well as state/territory and local government, commercial businesses and not-for-profits.
He has 30 years of research, analysis, strategy development, communications, marketing, access and equity and stakeholder management experience in private and government organisations.
It has involved extensive work in the formulation, project management and evaluation of programs, strategies, communications and business processes with over six years in the finance and insurance sector, ten years working on major government programs and approximately fifteen years as a consultant.
Rob is a graduate in Business and a qualified practicing researcher.
It has often extended to supporting program, communications and operational solutions within highly sensitive consultation environments. For example, Rob’s work contributed towards a national organisation winning of major customer service awards, breakthroughs in the take up of electronic claiming and Indigenous Australian access to key health programs.
Rob has a passion for discovery and finding solutions.
Did you know… Rob has seen the sun set from the top of Mt Sinai in Egypt.
Approach to work…Strategic, insightful and outcomes focussed
