instinct and reason has worked for the agricultural and food security sector for almost 16 years.

Our client base is diverse with long-term clients such as the largest agribusiness private organisations, and working extensively with state and federal Governments on environmental issues for the Department of Agriculture, Fisheries and Forestry looking to help farmers adapt and mitigate the effects of climate change.

If your business relates to agricultural inputs such as chemicals, seed and fertilizer, to seeds themselves, we definitely understand your business.

We have conducted 100’s of studies in over 30 markets globally in the last 16 years.

Our extensive experience has involved:

  • new concept and product testing
  • price optimisation studies and price setting
  • branding, & shopper experience studies
  • positioning and segmentations
  • communications development

Price optimisation, willingness to pay and demand studies are core expertise areas for us in the Agricultural sector. See our Value Pricing and Price Optimisation area for more information on that or contact one of us to talk!

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