WE ARE THE MILLENNIALS
INSIGHTS...
Insights from our research | Australians 18 to 34
The majority of millennials are early technology adopters compared to the general population
worry about privacy on social media...
...and more than half are cautious about what they post
feel financially insecure...
...and nearly half find financial affairs very complicated to understand
Only a third are happy to buy from unknown brands
Almost a third of millennials feel like it is difficult to form genuine relationships with people...
...and only
feel they have a close circle of friends they can rely on
Only 1 in 3 Millennials feel satisfied with their life, and believe they are less happy than their parents’ generation.
TECHNOLOGY
SOCIAL MEDIA
FINANCES
LOVE FOR BRANDS
RELATIONSHIPS
MENTAL HEALTH

instinct and reason has been tracking trends that are impacting the bottom line of our clients since 2002. MILLENNIALS have recently demanded attention! They represent the fasted growing age segment in Australia and we monitor what they think and what they do! We speak to at least 500 Australian Millennials every wave.

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