News & Events

The peer-to-peer economy – understanding rights & responsibilities

With the ever growing use of online and mobile technology, innovative ways of buying and selling goods and services have emerged, bringing people together in new and exciting ways. The peer-to-peer economy, also called the sharing economy or collaborative economy, is the name given to this rapidly developing marketplace. Through a mixed-method approach, which included … Continue reading The peer-to-peer economy – understanding rights & responsibilities Read more

Workplace mental health and wellbeing – a breakthrough

There is a growing interest in creating and sustaining ‘mentally healthy’ workplaces, with known benefits in lower levels of sickness and absence, higher productivity, and higher retention levels. But what is a ‘mentally healthy’ workplace and how do you know how your workplace stacks up? Instinct and Reason has helped to move this agenda on … Continue reading Workplace mental health and wellbeing – a breakthrough Read more

Holiday in the Northern Territory of Australia – ‘Go now, regret never’

In early 2015, instinct and reason worked on testing the efficacy of concepts that eventually led to Tourism NT launching a new campaign that builds on the Do the NT brand: It’s About Time…Do the NT. The new campaign included three new television commercials and was designed to boost the awareness of the Northern Territory … Continue reading Holiday in the Northern Territory of Australia – ‘Go now, regret never’ Read more

ING Living Super

This product offers a fee-free balanced fund plus the ability to trade shares.  instinct and reason used discrete choice modelling to ensure the optimal design of this product in 2012. Living Super was designed to meet the needs of people both in the wealth building stage and in retirement.  It was designed to allow ING … Continue reading ING Living Super Read more

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Turning inwardly to our team - with skill sets firmly grounded in research, yet diverse and qualified in anthropology, social policy, sociology, mathematics, psychology, marketing and brand strategy - we are able to draw inspiration from a cross pollination of thinking across disciplines and world experiences which allows us to frame the customer story in a meaningful way.

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