instinct and reason has worked for the agricultural and food security sector for most of its history.

Our client base is diverse and rich with long-term clients such as one of the world’s largest agribusiness organisations, and working extensively with state and federal Governments on environmental issues for the Department of Agriculture, Fisheries and Forestry looking to help farmers adapt and mitigate the effects of climate change.

If your business relates to agricultural inputs such as chemicals, seed and fertilizer, to seeds themselves, we understand your business.

We have conducted 100’s of studies in over 30 markets globally in the last 12 years.

Our extensive experience in this sector has involved:

  • new concept and product testing
  • price optimisation studies and price setting
  • branding, & shopper experience studies
  • positioning and segmentations
  • communications development.

New product pricing is one of our core offerings to the agricultural sector. See our Value Pricing and Price Optimisation area for more information on that.